Consumerism

2 images

Much like the high contrast work of William Eggleston I used the juxtaposing colours of red and yellow to create something that is bold and eye-catching. The colours also have an air of American pop art and this in turn links to the prominence of the American market in encouraging consumerism.

Camera positioning and a focal length ensure that the tins are the primary focus point. The tins signify a big part of consumerism, which is the mass production of goods to supply the consumers with what they desire. Having the boxes below and above the tins hints at the mass quantity which consumerism provokes manufactures to produce and as a result the potential waste.